As the new year kicks off, a surge in gym memberships across the UK is driven by individuals seeking to address health concerns and enhance their overall well-being, according to recent research commissioned by ukactive, a representative body for fitness operators.
The survey findings indicate that over half (55%) of those joining or rejoining fitness facilities consider their membership crucial in managing short- or long-term health conditions. Additionally, a substantial majority, 78%, report experiencing positive impacts on their mental health and well-being through regular gym attendance. Two-thirds (66%) of respondents claim that engaging in physical activity contributes to improved sleep quality.
Huw Edwards, ukactive’s Chief Executive, remarked on the increasing recognition of the benefits of an active lifestyle, stating, “It’s clear that more people are seeing the true value of being active and its role in leading a fulfilling life.” He emphasized the growing perception of fitness and leisure facilities as integral community spaces supporting health and well-being.
Approximately 10.3 million individuals in the UK are members of gyms, with a notable increase in January as people embrace new year resolutions for improved fitness. However, not everyone sustains this commitment over time.
Matthew Fagg, NHS England’s Director for Prevention and Long-term Conditions, emphasized the long-term advantages of physical activity and highlighted its role in NHS programs aiding individuals with conditions such as diabetes, smoking cessation, and weight management.
Calling for increased government support for the fitness industry, Edwards proposed measures such as enabling employers to offer gym memberships or home fitness equipment as tax-deductible perks. He also advocated for VAT reforms similar to those implemented in Ireland, as well as a reevaluation of business rates to encourage the establishment of more fitness facilities.
Despite the positive findings, concerns were raised by leisure industry analyst David Minton. He noted that gyms need to broaden their appeal beyond the typical demographic of those aged 16 to 34, targeting older individuals with specific health issues such as high cholesterol or musculoskeletal problems. Minton urged the fitness industry to adopt a fresh approach to marketing, fostering a sense of purpose and actively supporting individuals in achieving a more active lifestyle.
In summary, the research underscores the growing awareness of the holistic benefits associated with gym attendance, with implications for public health and the need for continued support and innovation in the fitness sector.
