Amorepacific Group’s Korean skincare brand Hanyul is set to launch exclusively at Sephora stores in the United States starting May 16, 2025, marking a significant step in expanding its global presence.
Cecilia Park, Head of Hanyul at Amorepacific USA, expressed excitement about the collaboration: “We are honored to partner with Sephora to introduce this highly anticipated product line. Rooted deeply in Korean traditional culture and skincare wisdom, Hanyul combines time-tested ingredients with scientifically backed efficacy. Sephora’s new product launch platform offers an excellent opportunity to bring Hanyul’s high-quality, affordable skincare to a broader American consumer base, allowing them to experience the transformative power of authentic Korean beauty rituals.”
This new partnership between the retail giant Sephora and the Korean beauty powerhouse will deliver Hanyul’s signature skincare products to customers nationwide through over 300 Sephora locations as well as online starting May 16. Amorepacific plans to expand Hanyul’s presence to more stores across the U.S. throughout the year.
Hanyul embraces a philosophy of balance and nature, utilizing indigenous ingredients from Korea’s distinct four seasons such as yuzu, mugwort, and rice. All key raw materials are sourced from local Korean farms and undergo strict traceability.
Justin Kim, Global Brand President of Hanyul, highlighted the brand’s heritage and future vision: “For decades, Hanyul has been a beloved skincare brand among Korean consumers. We are thrilled to announce our expansion into the U.S. market in partnership with Sephora. This collaboration represents an important milestone for the brand. We believe our unique Korean active ingredients combined with an enjoyable sensory experience will make Hanyul stand out.”
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