Global skincare brand Neutrogena has introduced its new brand philosophy, ‘Beauty To A Science,’ alongside Bollywood actor Shraddha Kapoor as its latest brand ambassador in India. This announcement is part of Neutrogena’s latest marketing campaign in the country, which also includes the launch of its newest innovation, the Hydro Boost Sunscreen SPF 50.
The Hydro Boost Sunscreen SPF 50 offers advanced sun protection, guarding against UVA, UVB, and long-UVA rays. In addition to providing up to 12 hours of hydration, the sunscreen is formulated with key ingredients such as Hyaluronic Acid, Pro-Vitamin B5, and a Vitamin C & E complex. The product is designed to hydrate the skin without leaving a white residue or greasy finish and has undergone clinical testing to ensure its effectiveness.
Manoj Gadgil, Business Unit Head for Essential and Skin Health at Kenvue, the parent company of Neutrogena, commented on the new brand proposition. “At Neutrogena, our goal is to democratize skincare and empower consumers with the knowledge to make informed decisions without compromise. By continually innovating and reimagining what’s possible, Neutrogena delivers superior beauty experiences rooted in science. The Hydro Boost Sunscreen exemplifies this commitment, offering advanced formulations with powerful results,” said Gadgil.
He also expressed his enthusiasm about the partnership with Shraddha Kapoor, noting, “We are thrilled to welcome Shraddha as our new brand ambassador. She embodies the essence of Neutrogena—real beauty, authenticity, and trust.”
Shraddha Kapoor, reflecting on her new role with Neutrogena, shared her excitement about the collaboration. “I am delighted to partner with Neutrogena, a brand I have trusted for years. For me, beauty and skincare should be simple, effective, and rooted in science. I’m excited to be a part of Neutrogena’s mission to empower women to make informed choices with no compromises.”
Kapoor further emphasized the importance of simplicity in skincare amidst the overwhelming choices available today. “In a world full of endless information and trends, it’s easy to become confused. My personal mantra is to keep it simple, follow the science, and choose dermatologist-backed products—this is where ‘Beauty To A Science’ truly comes to life.”
With the launch of the Hydro Boost Sunscreen and the new ‘Beauty To A Science’ initiative, Neutrogena continues to reinforce its commitment to delivering effective, science-driven skincare solutions to consumers.
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