As the celebration of Eid Al-Fitr draws near, Muslim-owned beauty and fashion brands are earning recognition for their exceptional craftsmanship and innovative designs. Known for their commitment to artistry, these brands are setting new global standards in both the beauty and fashion industries, making them worthy of special attention during this festive season.
As a Muslim journalist and immigrant, I take great pride in supporting Muslim-owned businesses. While progress in diversity and inclusion remains ongoing, it is heartening to see how far Muslim-owned brands have come. Today, many have evolved from small independent ventures to major players in the global market, often outpacing their Western counterparts. These brands not only honor their cultural roots but also successfully appeal to people from all backgrounds. Whether it’s a versatile eyeshadow palette catering to all skin tones, a line of oud fragrances that captivates even the uninitiated, or a jewelry brand reinterpreting timeless designs, Muslim-owned brands have found the perfect balance between cultural celebration and broad appeal. Below, we highlight some of the most prominent brands to support this Eid.
Huda Beauty
Huda Kattan’s Huda Beauty has been a staple in the makeup industry for over a decade, with products that have become cult favorites. From the iconic Easy Bake setting powder to liquid blushes and eyeshadow palettes, Huda Beauty continues to dominate the beauty space. The brand’s high-quality offerings have made it a must-have for makeup enthusiasts worldwide.
Kayali
Founded by Mona Kattan, Kayali has redefined the art of fragrance layering. Drawing inspiration from Mona’s Middle Eastern heritage, the brand is renowned for its oud-based scents and the introduction of Bakhoor—an Arabic incense that enhances fragrance experiences. Having separated from Huda Beauty, Kayali is now a powerhouse in the perfume industry, offering scents that appeal to both Western and Middle Eastern markets.
Amouage
A leader in the luxury perfume sector, Amouage is one of the most distinguished fragrance houses in the world. Established in 1983 by the Albusaidi family in Oman, the brand embodies the rich tradition of Arabian perfumery, offering unique and sophisticated scents that have gained international acclaim. Amouage’s “Guidance 46” remains a personal favorite, praised for its longevity and elegance.
Leem
Leem, a Saudi fashion brand launched in 2018, has garnered global attention for its modern take on modest clothing. Specializing in kaftans, abayas, dresses, and outerwear, Leem combines timeless elegance with innovative patterns and vibrant fabrics. Its unique approach to modest fashion makes it a standout in the international fashion scene.
Veiled
Veiled, a smaller but notable brand, offers a curated selection of modest clothing, including hijabs and keffiyehs. Founded by Nora Chamaa and Yaser Albataineh, the brand focuses on quality, affordability, and timeless design. Their pieces are crafted to withstand trends, ensuring that each item remains relevant and stylish for years to come.
Noora Shawqi
Noora Shawqi is a standout Muslim-owned jewelry brand known for its intricate designs and superior craftsmanship. Inspired by the founder’s passion for travel, Noora Shawqi’s collections feature mosaic patterns and luxurious pieces such as rings, necklaces, earrings, and bracelets. Each creation is designed to leave a lasting impression, making it a favorite among discerning jewelry lovers.
As Eid Al-Fitr approaches, supporting these Muslim-owned brands offers an opportunity to celebrate cultural pride while enjoying some of the best craftsmanship and artistry the beauty and fashion industries have to offer.
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