Total Fitness, the Cheshire-based mid-market gym operator, has reported a 15% increase in revenues for 2024, reaching £46.1 million. The company also recorded a pre-tax profit of £1.23 million for the year ending June 2024, marking a significant improvement from the previous year’s £813,000.
The positive results come as Total Fitness continues to benefit from strong consumer demand, particularly among individuals under the age of 25. This growth reflects a solid recovery since the pandemic, during which the company had to implement a Company Voluntary Arrangement (CVA) to restructure its finances.
A key driver of Total Fitness’s success has been a 19% increase in total visits across its 16 clubs during the 12 months to June 2024. This outpaced membership growth, which stood at 7%, suggesting that members are making greater use of the gym facilities.
Tom Rayner, Chief Financial Officer at Total Fitness, attributed the company’s growth to the importance of creating an inclusive, spacious, and high-quality environment for its members. “The more often people engage with their health club, the more it becomes an essential part of their monthly budget,” Rayner explained. “This resilience is reflected in our financial success and our ability to reinvest in initiatives that enhance the member experience.”
Total Fitness believes its larger gym spaces, which offer more square footage per member, have helped foster longer visits, especially for younger gym-goers who use the facilities not only for exercise but also for social interaction.
Looking ahead, Total Fitness plans to continue its capital investment strategy, with a focus on expanding its network of smaller-format gyms. Rayner emphasized: “Our strategy remains focused on delivering high-value, full-service fitness experiences at an accessible price point. With planned investments in the year ahead, we are confident in our ability to sustain growth and strengthen our position as a leader in the mid-market fitness sector.”
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