Pilates is rapidly gaining popularity in China, redefining health as not only a pursuit of well-being but also a symbol of status and a fashion statement embraced by the younger generation.
The fitness and sports industry in China is witnessing a new wave led by Pilates. Lagree Fitness, the parent company behind the Lagree Method developed by fitness expert Sebastien Lagree, has announced that its next global event will be held in China. The event will feature a large-scale Megaformer training session personally led by Lagree, reflecting growing interest among Chinese consumers in high-end, joint-friendly workout methods.
Lagree’s approach to Pilates builds upon traditional Pilates by integrating slow, controlled movements on the Megaformer apparatus to sculpt and strengthen the body. This training style, which has gained global popularity in boutique studios like Canada’s Lagree West, is now firmly establishing itself within Asia’s rapidly expanding health and wellness market.
In China, Pilates and Lagree workouts are becoming especially popular among young, affluent fitness enthusiasts who blend health with fashion. On major social media platforms, fitness influencers showcase Pilates Reformers and Lagree Megaformer workouts while sporting trendy activewear, promoting an aspirational lifestyle. The fusion of fitness, fashion, and social media is turning what was once a niche interest into a mainstream phenomenon among China’s young professionals.
On lifestyle and fashion platform Xiaohongshu, Pilates and ballet aesthetics are flourishing. One user, dressed in Victoria’s Secret Shine collection, shared her extensive Pilates apparel collection, praising its beauty. Another asked if sculpted glutes and abs could only be achieved through Pilates, while a third marveled at the difficulty of certain moves compared to their own ability.
Globally, Lagree Fitness’ upcoming launch in China marks a significant milestone in the region’s boutique fitness growth. While China’s Pilates market remains in its early stages compared to more mature markets, rising health awareness and demand for exclusive experiences are fueling rapid development. International investors are also taking note; private equity giant L Catterton recently acquired a majority stake in Solidcore, a U.S.-based Megaformer chain, underscoring the category’s growth and scalability.
Luxury fashion is also embracing the trend. Celine recently unveiled a new Pilates-inspired wellness collection featuring kettlebells, yoga blocks, and weighted bracelets crafted from leather and cork, adorned with the Triomphe emblem. This collection blends style with functionality, appealing to consumers who value both aesthetics and performance.
With growing demand for efficient, well-designed high-end fitness experiences, China is poised to see a surge in Megaformer studios and premium wellness collaborations. The expansion of Pilates and Lagree not only signals a shift in consumer expectations but also reflects a broader cultural recognition that health has become an indispensable element of a luxurious lifestyle.
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