The fitness industry is experiencing a significant surge in activity, as evidenced by a recent report from ABC Fitness. According to their Q1 Wellness Watch report, gym check-ins have soared by 60% in the first quarter of 2024 compared to the previous year, with a remarkable 78% increase in clients utilizing personal trainers.
Drawing insights from data collected from 40 million members across 100 countries and over 30,000 studios and gyms, ABC Fitness highlights a notable 22% spike in check-ins at boutique fitness studios. This trend aligns with findings from Placer.ai, which recorded consistent year-over-year visitation rate hikes at prominent big-box gyms like Planet Fitness and Crunch Fitness.
The United States led the charge with a staggering 184 million gym visits, indicating a global acknowledgment of the importance of fitness for both physical and mental well-being, as emphasized by ABC Fitness CEO Bill Davis. Davis underscores the evolving role of fitness businesses as integral components of community well-being.
Key takeaways from the Q1 Wellness Watch report include:
In-Person Fitness Surges:
ABC Fitness reports a near doubling of Q1 check-ins from pre-pandemic levels, accompanied by an 8% increase in paying membership accounts compared to 2023. This surge is indicative of a growing population of “Fitness Explorers” and “Wellness Lovers,” with individuals prioritizing physical health and recognizing its mental health benefits.
Young Consumers Drive Wellness Focus:
Gen Z emerges as a demographic particularly invested in physical and mental health, with a notable increase in monthly spending on fitness memberships. Their preference for diverse fitness venues, personal training, and wearable tech underscores a multifaceted approach to wellness.
Personal Training Demand Escalates:
The demand for personal training experiences a substantial uptick, with a 78% year-over-year increase in clients. Women account for over 50% of new clients, challenging stereotypes regarding personal training demographics. ABC Fitness suggests a targeted approach to engaging Gen Z, emphasizing digital connectivity and personalized fitness solutions.
Gyms & Studios as Social Hubs:
Gyms and fitness studios have evolved into essential social spaces, offering respite and meaningful connections for wellness seekers post-pandemic. ABC’s data highlights a growing emphasis on social causes within fitness communities, with nearly 58% of members considering it important for their fitness club to embrace such initiatives.
The robust growth in gym attendance and personal training demand underscores a paradigm shift towards holistic wellness, positioning the fitness industry as a key driver of individual and community health.
