In response to the growing concerns over national health and the rising prevalence of overweight and obesity, Xinhua News Agency has launched the “National 100 – Day Light Body Plan”. This initiative, which kicked off on May 11, 2025, the World Obesity Day, will run until August 19, aiming to inspire a nationwide movement towards healthier lifestyles.
The plan comes at a crucial time as China faces a significant challenge in weight management. According to data from the National Health Commission, the proportion of overweight and obese individuals in China has been steadily increasing. Research predicts that if the trend of overweight is not effectively curbed, by 2030, the overweight and obesity rates among Chinese adults and children will reach 70.5% and 31.8% respectively. This situation has prompted the country to take decisive action. In June 2024, 16 departments, including the National Health Commission, jointly issued the “Implementation Plan for the ‘Weight Management Year’ Activity”, launching a three – year campaign to enhance national weight management awareness and skills and improve the weight – related health conditions of certain populations.
The “National 100 – Day Light Body Plan” by Xinhua is a key part of the national health strategy. With the guidance of relevant ministries and commissions, the plan aims to encourage 10 million families to take the first step in weight management within 100 days. It focuses on two core areas: “light diet” and “light health – keeping”. By promoting a comprehensive approach to health management, from diet to lifestyle, and from physical to mental well – being, the plan seeks to make healthy living the norm.
To ensure the scientific nature of weight loss, Xinhua has joined hands with leading tertiary – level hospital weight loss clinics, professional institutions, and industry associations. A team of authoritative experts will provide professional guidance on healthy weight loss. The plan also features the “My Light Body Story” series of short documentaries, which share the real – life weight loss experiences of light body ambassadors. Through expert interpretations and real – life cases, practical and scientific weight loss methods will be disseminated.
In addition, the plan integrates various creative and interactive elements to boost public participation. For example, the AIGC – enabled “See Yourself 100 Days Later” interactive experience allows users to upload or take photos through a mini – program and generate an image of themselves after 100 days of weight loss. They can then share their weight loss goals, healthy recipes, and self – discipline plans. Well – known experts and fitness influencers have been invited as “National Healthy Light Body Ambassadors” to spread scientific weight – management concepts through VCRs and public service posters.
The plan will adopt a multi – pronged approach, combining online and offline activities. On social media platforms such as Douyin, Xiaohongshu, and WeChat Video Account, the “#National Calls You to Lose Weight” national task challenge will be launched. Challengers can participate by posting short videos to record their weight loss journey, share healthy recipes, and exchange light body experiences, with the chance to win rewards.
Furthermore, Xinhua will initiate the “First Lesson in Weight Management” national public welfare campaign and science – popularization program. The public welfare campaign will reach out to communities and enterprises, offering health checks, weight management consultations, and scientific dietary guidance. The science – popularization program, through a series of videos, will debunk common weight – loss myths and popularize scientific weight – reduction knowledge, helping more people master the methods of health management and achieve easy weight loss and a healthy life.
This “National 100 – Day Light Body Plan” represents a significant step forward in China’s efforts to promote national health. By combining scientific guidance, innovative interactions, and extensive participation, it not only provides practical solutions for individuals to manage their weight but also sets a new standard for a nationwide healthy lifestyle movement.
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