Vernon, a leading Chinese skincare brand, recently concluded its Qingci Fruit Traceability Journey, an immersive exploration into the origins and development of its signature ingredient, the Qingci fruit. This journey, which took participants from the high-altitude Qingci fruit plantations to state-of-the-art laboratories and production facilities, highlighted the brand’s dedication to plant-based science and innovation.
During the journey, Vernon’s parent company,showcased its proprietary layered temperature control technology, which has enabled the extraction of a more concentrated and stable form of Qingci fruit extract known as Qingci Fruit PRO MAX. This upgraded ingredient penetrates deep into the skin, targeting the root causes of sensitivity and providing enhanced soothing and repair effects. The journey also included visits to the brand’s new central factory, a highly automated “smart factory” that integrates dermatology, botany, pharmaceutical formulation, and cosmetic production.
The final leg of the journey took participants to the Qingci Fruit Snow Mountain Lodge, nestled in the embrace of the majestic Habaxueshan Mountain. Here, members were invited to adopt their own Qingci fruit trees, symbolizing their connection to the brand’s commitment to nature and health. The lodge also offers a “Time-Slow Delivery” service, sending electronic postcards to members to update them on the growth of their trees.
This traceability journey not only demonstrated Vernon’s scientific prowess but also reinforced its brand philosophy of “specializing in sensitive skin, for a healthier and more beautiful day.” By combining skin health with overall well-being, Vernon continues to innovate and provide consumers with safer, more effective skincare solutions.
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