House of Beauty, a renowned brand in the holistic beauty sector, has revealed a significant global rebrand aimed at embracing the concept of wellness from within. Drawing inspiration from the ancient practice of face yoga outlined in the Rig Veda, the rebranding reflects a shift toward inclusivity and accessibility for the modern consumer while maintaining its commitment to luxury beauty.
Central to the rebrand is the brand’s new logo, which symbolizes the 10 Mandals of the Rig Veda. The updated visual identity echoes House of Beauty’s philosophy of “Glow Inside Out,” emphasizing the connection between inner wellness and outer radiance.
Founder Vibhuti Arora explained, “With this rebrand, we are reaffirming our dedication to holistic beauty. Our goal is to reach a global audience by making luxury and wellness synonymous, ensuring that both are accessible to all.”
Key aspects of the rebranding include:
Streamlined Packaging: In a bid to improve accessibility and reduce environmental impact, House of Beauty is transitioning from premium glass to lighter, more sustainable packaging materials, making it easier to distribute products globally without compromising luxury.
Global Expansion: The rebrand highlights the brand’s goal of bringing India’s rich beauty traditions to an international market, promoting affordable holistic beauty solutions worldwide.
Integration of Face Yoga and Natural Ingredients: Blending ancient practices with modern science, House of Beauty emphasizes the promotion of both inner and outer beauty by incorporating face yoga and natural ingredients into its products.
House of Beauty’s rebranding is built on the principles of holistic wellness, natural effectiveness, and community engagement, furthering its commitment to empowering individuals through self-care and ensuring luxury beauty is within reach for all.
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