In a strategic move to redefine the beauty shopping experience, Lucky has announced a partnership with Ulta Beauty, aimed at providing beauty brands the ability to integrate their direct-to-consumer (DTC) websites with Ulta’s extensive in-store inventory in real time.
This new collaboration will allow consumers browsing their favorite beauty brands’ websites and marketing materials to see live product availability at nearby Ulta Beauty locations. By linking digital channels with physical stores, customers can now easily locate and purchase the latest makeup, skincare, haircare, and fragrance products. They will also have the option to either pick up their purchases at a nearby Ulta Beauty location or receive home delivery the same day.
With over 1,400 stores across 50 states, Ulta Beauty offers a vast network that extends the convenience of omnichannel shopping. Whether shopping online or in-store, the new feature promises enhanced flexibility and a seamless customer experience.
“This partnership represents a pivotal moment in the evolution of beauty retail,” said Sneh Parmar, co-founder of Lucky. “As consumer expectations for omnichannel shopping experiences continue to rise, it’s imperative for brands to meet these demands. By connecting Ulta Beauty’s in-store inventory with their DTC platforms, beauty brands can now offer their customers unmatched convenience and choice.”
Beauty brands interested in leveraging this new capability can contact Lucky to request a demonstration of the platform.
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