Reliance Retail’s pioneering omni-channel beauty retail platform, Tira, has unveiled its inaugural and impactful 360-degree campaign, “For Every You,” featuring renowned stars Kareena Kapoor Khan, Kiara Advani, and Suhana Khan. This significant campaign from Tira serves as a tribute to the diverse roles, emotions, and moods that individuals navigate daily, emphasizing the pivotal role beauty plays in self-expression throughout these moments.
Each of the campaign’s featured stars, Kareena, Kiara, and Suhana, embodies a distinct and unique facet of beauty, showcased in exclusive 30-second films. These films are designed to underscore how varying mindsets, daily rituals, and idiosyncrasies contribute to a person’s identity and define their personal interpretation of beauty. “For Every You” aims to ignite a sense of self-expression and empower individuals to freely explore and articulate their authentic selves, regardless of their stage in the ongoing journey of self-discovery through beauty.
The campaign is poised to make a significant impact across a spectrum of prime media channels, including television, outdoor advertising, print and digital platforms, events, in-store activations, and on-ground initiatives in the upcoming months. Tira offers a meticulously curated assortment of top global and local beauty brands, complemented by enticing promotions, offers, and exclusive gifts with purchase, ensuring a rich and rewarding shopping experience for Tira’s patrons.
Isha Ambani, Director of Reliance Retail Ventures Limited, shared her insights on the campaign, stating, “Since our launch in April 2023, Tira beauty has received an overwhelming response. With Tira, our mission is to dismantle barriers in the beauty and skincare domain and make beauty accessible to consumers from all walks of life. We are delighted to welcome Kareena Kapoor Khan, Kiara Advani, and Suhana Khan to the Tira family, participating in our very first campaign, #ForEveryYou. This campaign transcends the realm of beauty; it’s an invitation to embrace individuality and empower everyone to embrace their unique beauty choices. Together, they epitomize Tira’s brand commitment and will inspire beauty enthusiasts of all ages and cultures to choose Tira as their preferred beauty destination.”
