Dove Men+Care, the official personal care partner of the Men’s Final Four, has teamed up with basketball star Jared McCain to promote its “Care Changes Everything” campaign. The initiative aims to emphasize the transformative impact of self-care, both through the brand’s grooming products and its broader message of confidence, resilience, and success.
The partnership underscores Dove Men+Care’s commitment to innovation in men’s grooming and its belief that self-care contributes to overall well-being and success. As part of its involvement in the NCAA Division I Men’s Basketball Tournament, the brand will be featured prominently throughout the event, including at Fan Fest, where it will showcase its deodorant and skin care products that support men’s grooming routines.
Sarah McLaren, Head of Body Cleansing Marketing Performance & Operations at Dove Men+Care, explained, “Men deserve products that support their personal care journey with the highest level of efficacy and care. Through our presence at the NCAA Men’s Tournament and Final Four, we are reinforcing our commitment to innovation while celebrating the role that care plays in confidence, resilience, and success.”
In an effort to further promote the “Care Changes Everything” message, Dove Men+Care has selected ten influential content creators to attend the Final Four. These creators will experience the tournament from the perspective of care, confidence, and community. Over five days in San Antonio, the group will engage in a series of curated experiences that highlight the brand’s products and message.
The schedule will include exclusive high-intensity workouts, spa treatments, and visits to Dove Men+Care’s activation at Fan Fest, as well as in-arena experiences during the games. Additionally, the group will have the opportunity to meet basketball legends, including Grant Hill and Shaquille O’Neal, during a private brunch and meet-and-greet events.
This collaboration with McCain and the curated experiences for content creators are central to Dove Men+Care’s ongoing efforts to demonstrate how personal care can boost confidence and contribute to success both on and off the court.
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