Generation Z is increasingly viewing fitness as an essential part of their identity, with many prioritizing gym memberships even amid financial constraints, according to The Gym Group’s chief executive, Will Orr.
Speaking to the PA news agency, Orr highlighted the growing connection between fitness, mental well-being, and social engagement among younger people. He noted that gyms have evolved beyond their traditional role, becoming a central hub for both health and community interaction.
“In Gen Z, you might see the most concentrated effect of that,” Orr said. “It’s not just about the rational elements of knowing you’re getting fitter, but it’s also about mental health and the social aspect of it for some people.”
The Gym Group, a nationwide budget-friendly fitness chain, reported that around 40% of its members belong to Gen Z, typically defined as those aged 18 to 27. Orr attributed the company’s growth to a rapidly expanding fitness industry and an increasing demand for affordable, flexible gym memberships.
At the end of February, The Gym Group recorded nearly one million members, with a rising proportion of them attending four or more times per month. The company, which operates 24/7 and offers memberships starting at £14.99 in some locations, has positioned itself as the lowest-cost nationwide gym chain.
“We’ve seen a strong appeal for this sort of no-frills membership at an affordable price,” Orr said. “That’s particularly important for younger people who may not have vast amounts of disposable income.”
The Gym Group has also introduced Hyrox training sessions across 120 of its locations, catering to the growing popularity of competitive fitness events. These structured workouts prepare members for global fitness competitions, further reinforcing the gym’s role in the evolving fitness landscape.
As the fitness industry continues to expand, Gen Z’s commitment to gym culture underscores a broader societal shift where physical and mental well-being are deeply interwoven with lifestyle and social identity.
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