A growing number of Black-owned beauty and wellness brands are answering that call. Offering products that range from skincare serums to candles and body oils, these brands go beyond basic functionality to create meaningful sensory experiences. Like a comforting embrace or a moment of calm, their products resonate deeply with consumers.
Here are eight standout Black-owned brands that combine quality with cultural significance and emotional impact.
1. Litotes Classic Literary Candle Collection
Price: $45 | Available at lovelitotes.com
Founded by writer and podcaster Kari Herrera, Litotes crafts candles inspired by storytelling. Their Classic Collection honors celebrated Black authors such as Zora Neale Hurston, Toni Morrison, and Langston Hughes through layered fragrances that evoke literary scenes. Beyond candles, Litotes offers hand-poured taper candles, car diffusers, and elegant accessories, providing sensory rituals that complement beauty routines.
2. Furcy Botanik No Appointment™ Instant Eye Lift Serum
Price: $48 | Available at furcybotanik.com
Rooted in Haitian plant traditions, this eye serum was developed by beauty expert Nathania Dominique and chemist Harvey Gedeon. Featuring key ingredients like Djon Djon mushrooms and fermented guava leaves, the serum promises to visibly lift, smooth, and brighten the eye area in just seven days, targeting puffiness, dark circles, and fine lines. Its cooling metal applicator offers convenient refreshment for on-the-go use.
3. Kintsugi Woman Body Nectar Oil
Price: $14 | Available at thekintsugiwoman.com
This small-batch body oil blends nourishing ingredients such as avocado, moringa, and sunflower oils with vibrant scents like fruit loops and black cherry. Each purchase includes a positive affirmation card, embodying the brand’s message that beauty begins with self-love. Vegan and portable, the oil transforms daily care into a sensory ritual.
4. Moss Medicine Cloud 11 Pre-Rolls
Price: $36 | Available at mossmedicine.com
Moss Medicine’s hand-rolled Cloud 11 pre-rolls combine blue lotus, mugwort, and damiana to offer a soothing, plant-based relaxation experience. Free from THC and CBD, this herbal blend is designed to calm the mind and body without intoxicating effects. The brand, founded by herbalist Brianna Cherniak, blends ancient healing traditions with modern wellness.
5. I Know R4 Nighttime Hydration Cream
Price: $35 | Available at iknowskincare.com
Inspired by founder Germaine Bolds-Leftridge’s mother’s herbal remedies, this cream nurtures mature skin with natural butters and oils, including shea, argan, and mango, combined with aloe vera, retinol, and hyaluronic acid. It supports skin hydration and glow without fear-based “anti-aging” narratives.
6. Sweeter Juice Skin Shea Butter + Neem Dream Cream
Price: $25 | Available at sweeterjuiceskin.com
Designed to ground and restore dry skin, this rich cream blends West African shea butter and neem oil. Created by Olunife and Dr. Johnson Ofomata, the product merges holistic skincare with Nigerian heritage. It is free from synthetic fragrances and available in calming scents like lavender and tea tree oil.
7. Camille Rose Guava Slip Whipped Soufflé Styler
Price: $17 | Available at camillerose.com
Camille Rose’s Guava Slip styling cream combines guava essence and Kakadu plum extract to hydrate and define dry or porous hair. It delivers lasting moisture and soft hold, ideal for braid-outs and natural hair routines, without buildup or crunch.
8. Cécred Nourishing Hair Oil
Price: $44 | Available at cecred.com
This silicone-free hair oil blends 13 plant-based oils, including baobab and black seed, to strengthen hair and seal in moisture. Infused with the warm Temple Oud fragrance, it leaves hair soft, flexible, and luminous. Suitable for styling, hydration, and adding shine to edges or beards, the oil is available in travel-friendly sizes.
Celebrating Black-Owned Beauty
These brands demonstrate that beauty is more than skin deep—it is an experience that nurtures both the body and soul. All recommended products and services are independently reviewed. Some links may generate commissions.
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